Category Archives: fashion
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Spotlight Interview With Top Instagrammer And Musician, Liane V
Liane Valenzuela (better known as Liane V) built her social media empire six seconds at a time. One of today’s top social media influencers, Liane V got her start as she amassed a massive audience on Vine with short form comedic skits. Though Vine is no more, she had over 4.6 million followers on the platform.
Now posting to over 3.5 million followers on Instagram, Liane V keeps plenty busy outside of the confines of social media, too. A musician, actress, and model, she’s taking the entertainment industry by storm.
Get an inside look at Liane V’s journey, process, and why she brought her parents along for the ride on social media.
Mediakix: How did you develop an interest in music and how did you begin creating?
Liane V: I developed an interest in music at a young age, I was in choir and band when I was younger. My family would always karaoke and we also owned a DJ company. I would film and perform cover songs along with my dad, which eventually led to performing comedic skits.
Can you tell me about your journey to becoming a social media influencer and entertainment sensation?
I understood how important social media was and believed it was a great way to share my personality with my audience. I had a few friends that were very active in the social media world, so I collaborated with them using the Vine app. I made comedic skits every day with my friends and family. Within 7 months I accumulated a million followers.
What are some of the major obstacles you’ve encountered in your career on social media?
One of the major obstacles I’ve encountered in my career in social media is finding the right management that understands my brand and my vision. I’ve learned how important it is to build a team that can guide me through the business side of things. Juggling my music as an artist and social media is a challenge, but I’ve learned how to do both!
Most people hate seeing their parents on social media. How did you come up with the idea to get your parents involved in your content and why do you think it was such a success?
I’ve grown up always involving my family. It’s a part of my culture. I believe it was a success because you rarely see parents that are willing to be a part of making funny skits!
You have the ultimate squad. How have the people in your life influenced your work?
My friends have influenced me to step out my comfort zone and not worry about what people think of me and the crazy ideas I have.
As an influencer, how do you decide which brands to partner with?
I only work with brands that would make sense with my brand. So, I choose to partner with brands that would look organic to collaborate with.
What has been your greatest accomplishment so far?
My greatest accomplishment so far is performing at the White House in Celebration of Filipino American History Month.
What has been your most surreal experience since becoming a part of the mainstream music industry?
The most surreal experience was when I heard my music play on the radio the first time. I was driving down Highland in Los Angeles and grabbed my phone to start recording myself and the radio. I almost ran a red light, but I was so excited and happy!
Lightning Round: Song you last listened to? Favorite album so far this year? Dance style in three adjectives?
Bruno Mars – “That’s what I like”
Kehlani – SweetSexySavage
Fun, sexy, silly
What can your fans look forward to from you in the next year?
New music and new videos!
This interview has been edited for brevity and clarity.
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Top YouTube User Statistics That Advertisers Should Know
YouTube is easily the most recognizable video distribution platform with the widest and diverse audience in the world. Unsurprisingly, it’s also an advertising destination for brands looking to reach new viewers and target niche demographics. We’ve compiled the top YouTube user statistics to get a better understanding of the depth and diversity of YouTube’s platform.
1. YouTube has over 1 billion users, totaling almost one-third of all people on the Internet
YouTube’s massive user base is the biggest of any video platform in the world, reaching more than 1 billion users. YouTube is available in 88 countries and 76 languages, making it accessible to 95% of Internet users. Within the US, YouTube reaches key consumer demographics in age groups 18-34 and 18-49 better than any cable network. If marketers are looking to cast a wide net where audience is concerned, YouTube is one of the best places to do it.
2. Time spent by users 35+ on YouTube grew 40% faster than adults overall
Millennials are not the only ones that love YouTube. In fact, GenX and Baby Boomers are YouTube’s fastest growing demographics, with time spent by adults 35+ and 55+ growing 40% and 80% faster than overall growth, respectively. YouTube reaches 95% of online adults 35+ and 55+. Seventy-five percent of the generation uses YouTube to embrace nostalgia, 68% use it to stay in the know, and 73% use it to access how-to content.
3. Millennials prefer YouTube nearly 2x more than traditional TV
When it comes to where millennials get their video content, YouTube is the preferred provider nearly two times more than traditional TV. In a survey conducted by Google and ComScore, 35% of millennials stated that they preferred viewing and searching for content on YouTube more than on TV. By comparison, only 19% of millennials preferred traditional TV as a video destination. Studies by Nielsen and Google have also found that individuals 18+ more than doubled the time they spent on YouTube.
Related Post: The 10 Biggest Millennial Marketing Statistics To Know
4. YouTube is used the most to access videos uploaded by real people, brands, companies, and institutions
The most popular type of content on YouTube are videos that are uploaded by individual users, with nearly 80% of 18-34-year-olds and 71% of 35+ year-olds preferring the content style. Content uploaded by brands, companies, and institutions trails in closely at second, with 74% of 18-34-year-olds using YouTube to access branded videos. Other content types are significantly less popular, with only 14% and 12% of users 18-34 finding movies on YouTube for movies and ongoing TV shows, respectively. These statistics show that marketers need to utilize videos uploaded by popular video creators, or influencers, to best reach their audiences on YouTube.
5. 37% of individuals aged 18-34 are binge-watching
Binge-watching has become an incredible phenomenon, particularly among millennials, with 37% of people aged 18-34 binge-watching daily. Interestingly, the number of millennials who binge-watch on a less frequent basis, either weekly (28%) or monthly (32%), is less than the number of people binge-watching daily. Furthermore, YouTube was chosen by people across age groups as the preferred destination to binge-watch content. Marketers can capitalize on these viewing habits and behaviors to reach their audience in creative ways.
6. The majority of all adults will take action after viewing an ad on YouTube
Most adult users over the age of 18 find YouTube ads engaging. 62% of millennials are likely to take action after viewing an ad and 51% of individuals over 35 will likely take action after viewing an ad. If ads are personalized and relevant, nearly half of millennials would pay more attention to the ad. The way that brands advertise on YouTube should reflect consumer preference to better engage audiences.
7. 70% of users watch YouTube on mobile
YouTube users are primarily accessing the platform on mobile, with 70% of users viewing content on a mobile device. ComScore found that mobile viewing on YouTube led to a threefold increase on video views and a threefold expansion of audience scale. Brand marketers should thus be ready to format any ads according to mobile standards.
Related Post: How Much Time We Spent On Social Media [Infographic]
8. YouTube’s male-to-female ratio is about 1:1
Many sources speculate that majority of YouTube users are male, however, studies conducted by Google and Nielsen actually found that the gender demographic is evenly split, with female viewership in the slight majority. While YouTube’s total user base might be closer to 50/50, studies have found that men make up the majority of viewers in 90% of YouTube’s content categories. The most male-dominated categories are in gaming, sports, and virtual worlds. Female dominated categories are make-up and cosmetics, skin and nail care, and weight loss.
9. More than 50 million users on YouTube are content creators
YouTube has reported that the platform has over 50 million active reference files for unique content. While this makes up less than 5% of YouTube’s total user base, YouTube’s total content creator base is still the largest in the world. The enormous amount of new content made available on YouTube means that users are constantly coming back to use the platform. YouTube reported that over 1 billion hours of content is watched every day, proving that content engagement is very high as well.
Related Post: A Quick Guide To The Top YouTube Influencers
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The Top Mainstream Celebrities On YouTube Creating The Best Content
When we think of YouTube stars, we often think of vloggers made famous by way of their content on YouTube. But there’s another type of YouTube star — celebrities who use YouTube as a platform to create and share the work that they do in conjunction with or outside of their everyday work as models, actors, professional chefs, and musicians.
YouTube isn’t just a platform for finding stardom, it’s an opportunity for the world’s biggest stars to connect with fans and audiences in a new way. The Rock, Karlie Kloss, and Wiz Khalifa all use YouTube to push their work into a new realm in the form of tutorials, interviews, commentary, and vlogs. They may not be YouTubers as we typically think of them, but they’re YouTubers all the same.
Here 10 of the biggest mainstream celebrities on YouTube:
1. Wiz Khalifa
Wiz Khalifa is a Grammy-nominated, multi-platinum rapper, songwriter, and actor known for his 6 albums and hit singles such as Black and Yellow and See You Again. His YouTube music vlog, DayToday, centers around his exciting life and dialogue.
2. Gordon Ramsay
Gordon Ramsay is a multi-Michelin starred chef with 30 international restaurants and multiple ongoing television series, including Hell’s Kitchen and MasterChef. Ramsay’s YouTube channel covers recipe tutorials and cooking tips for even the most basic chefs.
3. Adam Savage
Adam Savage is the TV personality and industrial designer known for his work on hit TV series Mythbusters and Unchained Reaction. His YouTube channel, Tested, shows Savage at work engineering, building, and testing inventions in his shop.
4. Shay Mitchell
Shay Mitchell is a Canadian actress & model best known for her role as Emily Fields in the popular TV series Pretty Little Liars. Her popular YouTube channel features lifestyle content including recipes, makeup & fashion tips, and vacation vlogs.
5. The Rock
Dwanye Johnson, known by his former ring name The Rock, is a 17-time WWE champion, renowned actor and singer, and best selling author. Johnson co-founded Seven Bucks Productions and uses his YouTube channel to provide hilarious content centered around his personality.
6. Russell Brand
Comedian and actor Russell Brand is well known for his stand-up work and his role in romantic comedy Forgetting Sarah Marshall. His YouTube channel focuses on Brand’s hilarious and provocative commentary on political and cultural issues.
7. Ashley Tisdale
Ashley Tisdale is a mainstream actress and producer known for her roles in Disney Channel’s The Suite Life of Zack & Cody and High School Musical, among others. Her content on YouTube covers beauty tutorials, lifestyle videos, and music sessions with friends.
8. Soulja Boy
Soulja Boy is a Grammy-nominated rapper and record producer best known for his first album Souljaboytellem.com and debut single Crank That (Soulja Boy). Soulja Boy’s YouTube channel features his official content and lifestyle vlogs series, SouljaBoyTV.
9. Alexa Vega & Carlos Pena
Alexa Vega is an actress best known for her performance in the Spy Kids film series. Her husband, Carlos Pena, rose to fame as a star in The Nickelodeon show Big Time Rush & a member of the pop boy band Big Time Rush. The pair document their lives together on their YouTube channel, LexLovesLos.
10. Karlie Kloss
Celebrated American fashion model Karlie Kloss has graced the pages of dozens of magazines and the stages of the most prestigious fashion shows in the world. Her YouTube series, Klossy, centers around Kloss’s life and hobbies.
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How Snapchat Discover Partners Are Key To Snapchat’s Future
Snapchat Discover is just over two years old now and is undergoing a period of change. Featuring content from partnerships with over 40 publishers, Discover is Snapchat’s central hub of content and programming. As Snap continues to chase profitability, it’s building out its Discover offerings with original shows, licensed content, and more material from publishers.
Why Snapchat Discover Partners Are Critical For Success
With increasing competition and mounting uncertainty about Snapchat’s actual value versus its post-IPO valuation, Snap’s at a pivotal point following its IPO. Stemming largely from talk of underwhelming growth and revenue, there’s some doubt as to whether or not Snapchat can survive in a marketplace that’s evolving and spawning more and more competition. Snap, for its part, seems to recognize that Snapchat, as it exists today, won’t survive without innovation, and that recognition likely motivated Snap’s recent pivot.
Rebranding as a camera company, Snap is looking to make it clear that it’s more than Snapchat. New hiring suggests that Snap’s going to innovate outside of the app, likely in hardware, but for now, at least, Snapchat remains its central product. And so, if it wants to maintain its current foothold and avoid losing ground, Snap has to innovate within Snapchat, too. And that’s where Snapchat Discover comes in.
How Publishing Partnerships Have Driven Snapchat Discover
Publisher partnerships have been central to Snapchat Discover from Day One. The driving force behind content creation within Discover, publishers are putting a lot of time, effort, money, and manpower behind making their Snapchat content compelling. Some publications have entire teams dedicated to Snapchat. And for good reason — in some cases, Snapchat makes up a fifth of a publication’s total traffic.
The most recent additions to Discover are Vulture, The New York Times, Harper’s Bazaar, Essence, and Entertainment Weekly. They join the ranks of content creators like Comedy Central, MTV, Vice, Cosmopolitan, Popular Mechanics, The Washington Post, Buzzfeed, National Geographic, CNN, Refinery29, Vox, iHeartRadio and dozens more. Spanning everything from interactive listicles to How-Tos and news articles specifically formatted for Snapchat, Discover content is a way for publishers to get in front of a notoriously difficult to reach demographic (18-34 year olds) in a new way.
(GIF via Snapchat)
Publishers are important to Snapchat, too. Snap recently hired Donna Ogier, who previously worked at Apple helping the company manage its relationship with publishers. With the new title “global publishing manager,” that’s likely what she’s moved to Snapchat to do as well. And managing those relationships will likely prove instrumental to Snap’s failure or success where revenue is concerned in coming months.
Snap’s looking to leave behind the old model wherein it shared a portion of the ad revenue from Discover with its publishing partners. Now, Snap is looking to license some content, keen to keep much of the ad revenue for itself (probably necessary if it wants to become profitable), and is also actively working to create and find a place for original shows on Snapchat, like Planet Earth II, a series of mini episodes airing ahead of the full episodes the famed documentary series. Snap also has deals with NBC, ABC, Turner, and A+E.
How Snapchat Discover Might Evolve In The Future
In rapidly expanding its Discover offerings, Snapchat is looking to do more than just pull more content onto the platform. Discover is Snapchat’s attempt to be a little less messaging app and a little more content platform. It’s not the only game in town for disappearing messages or spontaneous stories, so it must adapt. What better way to do that than to make something that can’t be copied? In modeling Snapchat Discover after a kind of network, Snapchat is making itself a destination for a singular type of content.
Snapchat Discover is still very much in a state of evolution. It’s changing and developing under the influence of users, publishers, and the company itself. Snapchat’s moved Discover around in the app, which purportedly affected Discover partners, and the way in which it’s going to incentivize publishers and continue driving revenue may change if it succeeds in shifting to a licensing (rather than revenue share) model.
One thing’s abundantly clear, though: As Snapchat continues to fight for users, revenue, and relevance in a crowded marketplace, it’s going to have to progress. And though there’s evidence that much of that progress might be happening in hardware, it’s going to have to start in the app itself, and Snapchat Discover may be one major source of change.
Related Post: Snapchat Stories vs. Instagram Stories [Infographic]
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Spotlight Interview With Top Instagrammer & Celebrity Artist, Hayden Williams
If you are on Instagram and have seen beautifully drawn pictures of women in perfect outfits, you’ve likely seen a Hayden Williams illustration. Instagrammer Hayden Williams is a phenomenon, with over 1.2 million followers on his Instagram channel, and is known for his sketches of celebrities, Disney princesses, and more. His channel has been lauded by musical and fashions icons such as Rihanna, Beyonce, and the Kardashians, and his work has been featured in design and fashion publications such as Vogue, Elle, Vanity Fair, and Harper’s Bazaar.
Check out our exclusive interview with Hayden as he tells us about his career, his perspectives on social media, and his creative process.
Mediakix: To get started, can you tell me more about your background and how you got into illustration, design, and fashion?
Hayden Williams: It really all started from childhood at age 3. My parents would purchase Disney movies for me on VHS, and I would sit and watch them religiously. I would sketch over and over again until I got the details right. I guess I was trying to perfect my craft since then. I feel fortunate to say I am self-taught in illustration and as I got older, it naturally progressed into fashion, illustration, and design. I did my research and found that the style of work I was doing could translate to fashion design. That is when I decided to go to college and university to study fashion and take things to the next level. Interestingly, social media also came into play during those years and helped to change everything…
How did you develop an interest in women’s fashion and the female figure?
When I would watch Disney movies, I would draw what I was inspired by and those inspirations were predominantly female characters. My favourites were always the Princess movies because I found them to be the most inspiring. I loved the glamour and fantasy aspect of the movies, and simply sketching the female form. I would become inspired by characters like Jessica Rabbit and many others that still influence my work today! There was something fascinating to me as a child about how Walt Disney would portray women in animation. Always hyper-feminine, glamorous and elegant! The way the long hair would move and the silhouettes…it all just inspired me to want to sketch. I still feel the same today! Growing up surrounded by very glamorous women in my family played a big part as well My mother, my sister, and aunts all love fashion and make-up. I would watch them get ready to go out and it was always a big deal to them, even to this day.
I also collect fashion dolls and have done so since childhood. Collecting dolls played a major role in why I became inspired by the female form. I would create my own paper dolls, but instead of tabs, I would stick the clothing on with Blu-Tack. I would create clothing for my fashion dolls with tissue paper! Haha! I guess you could say I was different because when other boys would be playing with things that were viewed as a more “stereotypical boys’ toy”, I was always drawn to the more feminine toys like fashion dolls. I am sure there are many other boys out there that can relate to this too. All of these childhood inspirations eventually manifested into what I do today, and those same inspirations helped shape my vision as a designer and illustrator.
Can you walk me through your process in creating an illustration?
My process can vary depending on the inspiration. You never know where inspiration can come from. I often come up with my own original design concepts, and when I do, I like to write down the idea so that I can revisit the concept especially if I am busy working on something else. For the most part, my process is pretty simple. I like to work on A4 scale and often, I will already have a vision in my head of what I want the illustration/design to look like. Once I’ve sketched out the preliminary look in pencil, I add colour using alcohol based markers. I add details to the face and fashions using fine liner, gel pens, and white pencil for highlight details etc.
I take everything into consideration when I create my fashion illustrations. I treat it like I am basically dressing a woman from head to toe: the hair, make-up, outfit, accessories…the whole look in its entirety! It’s so much fun! Once I have completed the illustration (it usually takes about an hour or faster depending on detail), I scan it into my laptop. Then, I clean up the illustration and make some edits. I guess you could say this would be the “airbrushing” stage. I like my work to look as glossy and refined as possible. Once I have touched the work up and am happy with it, I release it to the public via my social platforms and the rest is history….
How has your Instagram channel changed your life? Can you tell me about your journey?
Instagram is now my biggest platform with over a million followers, but the journey actually started with Twitter! I joined in 2009 when I was at college studying fashion design. This was on the cusp of when social media was really about to become a major thing! Twitter hadn’t been around very long, and I had just heard about it. I decided to join and initially, I used it as a diary to share my thoughts. In particular, I would share my college days and how I was getting on there. I was still drawing frequently and thought I would start sharing my work on Twitter to see if anyone else was sketching their own designs, similar to what I was doing. I wanted to make friends that had the same passion and interest in fashion as me, but I also wanted to see if people liked my work. I already had support from my family. They all loved my work…but I wanted to get an outside opinion. An outsider’s perspective from new people. I started sharing my sketches and slowly but surely, I started to garner a following. My Twitter grew very organically and as my work became more popular, aspiring bloggers would get in touch and want to interview and feature my work on their blogs. I was so excited by that and really appreciated that people wanted to interview me. I still do!
Things really blew up in 2010 when Rihanna saw my work on Twitter. She followed me after I had created an illustration of her that had received a lot of retweets. She saw it, followed me and immediately direct messaged me telling me how much she loved my illustrations and designs. At one point, I remember she even changed her Twitter profile picture to one of my illustrations. A year later, she invited me to one of her London tour dates and told me to bring my portfolio. After having many online conversations via DM, I finally got to meet her! It was such a surreal and amazing experience. She embraced me like I had known her for years and I loved how supportive she was of me. I am always happy when I see her doing well, because she is a really genuine person. We still follow each other on social media today! She pretty much started the domino effect of celebrities that would eventually show their love for my work and endorse me.
After that, Beyonce posted my work on her Instagram and then her team got in touch, telling me that she loved my work and would like to feature me on her official website. Such an incredible moment! I sent over some exclusive content for the site…an exclusive Beyonce illustration I had whipped up just for the feature. I still remember when that feature was published…my phone was on the verge of exploding! Haha!
I’ve been fortunate to work with Kate Moss and Rimmel London in 2014 on a beauty campaign. I was commissioned to create fashion and beauty illustrations that was displayed in cosmetic stores worldwide for her then new line called ‘Idol Eyes’. It was a global campaign, and I got to film with Kate for the project. Getting to work with her so closely was definitely a huge career highlight and an honour.
I was commissioned by Disney and Tumblr the following year to create a modern day couture gown in support of the then upcoming live-action Cinderella movie. The dress was used for social media purposes and press. It was such a beautiful creation that I am still proud of.
Last year, I collaborated with Naomi Campbell. She got in touch with me in 2013, as she wanted my work featured in her incredible book with legendary publisher TASCHEN. Last year, the book was finally released, and I got to meet her and thank her in person for the opportunity at the U.K book launch. Another incredible and life changing moment. I cherish every moment and feel very blessed to have achieved what I have thus far. I am very grateful to be part of the social media era. It was just beginning when I started, and I was fortunate to have been part of it at just the right time.
What role do you think social media in general plays in high fashion today?
I think it’s become such an integral part of not just high fashion, but our everyday lives now! It literally feels so strange to imagine life before it all. Social media changed our world so much and has made things so fast-paced. We consume everything so quickly and then move onto whatever is next, and this phenomenon is seen in the fashion world. I like how social media has allowed us to feel more included in fashion. We don’t have to be sitting front row at a show anymore. You can see everything as it’s happening online straight from the runway, whether it’s via a live stream, or via Instagram photos. People that aren’t invited to fashion shows or certain events can feel included and not left out anymore. Even how we shop for clothing has changed. You can now purchase clothes straight from the runway with the ‘See Now Buy Now’ method.
All of social media has its positives and negatives, but personally, my experience with social media (and using it to my advantage in my career) has been positive overall. Sure, it definitely comes with added stress at times, mainly caused by companies or people trying to profit off of your name and vision by selling things illegally. This is something that does come with success, but thankfully I have a legal team in place to deal with that. It makes things easier for me so that I can focus on being the creative. I definitely do not regret making the decision to showcase my ideas and designs on social media. If I hadn’t, I would never have been offered all of the incredible opportunities and achieved all of the things that I have thus far.
What do you look for in a brand partnership, and which would you like to pair up with in the future?
For me personally, it’s very important to be genuinely invested and passionate about the project I am being offered to work on. A lucrative partnership is always nice of course, but I wouldn’t attach my name to something just for the sake of it. I have to truly be passionate about the brand and project because I want to deliver my best work at all times. To do that, I have to be inspired and happy with what I am working on. Every project and brand partnership I have done in my career thus far has been something I genuinely wanted to do. I manage myself, so this makes things easier when making decisions. I get to choose what is right for me!
Professionalism plays a big part for me also. I love working with brands and people that know what they are doing and know what they are talking about. Professionalism makes things to run smoother and makes everyone’s life much easier. Further, it’s important for a partnership to be mutually beneficial and not just one-sided. Lastly, for me personally, the partnership has to make sense for me as a brand and what I’m about. I like things to be a fashion illustration or fashion design focused and not be totally random.
There are still many brands I would like to partner with in the near future. I have already had meetings with some and have partnered with others before, but I would now like to collaborate on a bigger scale. I definitely would like my next partnerships to be more “design” focused. I guess you will have to just wait and see what I have up my sleeve…
What is the piece of work that you are most proud of?
It’s very difficult for me to choose one specific piece of work, because, in the moment, the piece that I am working on is my favourite. I am proud of it.. until I move onto the next piece and then that becomes my new fave. It’s like asking a parent to pick their favourite child…I can’t decide! Haha! Of course, I would say I definitely have some pieces that will stand the test of time and are “stand-out” pieces, but I have so many illustrations and designs…I’d be here all day.
Who are the icons that inspire your work? Have you met any of them?
Aside from the ones I have already met or worked with….I would love to meet Karl Lagerfeld, Anna Wintour, Mary-Kate and Ashley Olsen, and Jason Wu… to name a few. All of them are such inspirational, focused, and talented individuals that have achieved so much and have inspired me in many different ways.
Quick-fire: Favorite Disney princess dress? Art tool you can’t live without? Hardest part of an illustration to master?
Hmm…probably Cinderella’s gown because I remember being mesmerized by the animated movie as a child, especially the dress transformation scene with the fairy godmother! Truly magical! The live action dress was just stunning! My pencil…I mean it’s the basis for all my preliminary sketches, so I definitely couldn’t live without that! Oooh the hands….I always dislike drawing hands, haha!
What is the best piece of advice you’ve been given in your life, and what would be one piece of advice that you’d given to aspiring designers and artists?
Probably from my family, especially my sister. We are very close, and she always reminds me to just remain humble, to be smart about my decisions, and to remember that everything happens for a reason. I am grateful to have a very supportive family. They have been encouraging and nurturing from day one and are incredibly proud of me!
My advice to aspiring designers and artists is to stay focused on your craft, be consistent in everything you do and make your own mark in the world. Create things that set you apart from everyone else. You want to be as original as you possibly can be in this competitive creative field. People know my work right off the bat, because I have carved out a signature style as an artist and I am proud of that!
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15+ Million Are Watching These Top Live.me Influencers On The Breakout Social App
The live streaming industry is burgeoning, which means that there’s no shortage of apps making themselves a destination for live broadcasts. But one of the live streaming apps that’s quickly setting itself apart is Live.me. With top influencers like Roman Atwood, JStuStudios, Markiplier, and others creating content on the platform, Live.me is growing quickly and finding an audience that’s enthusiastic and engaged.
Though live streaming online has been around for years, it’s still evolving. Broadcasters and platforms are constantly changing and adjusting the ways in which they reach and interact with viewers and we’re still learning what works best in live formats. The top Live.me influencers are a big part of finding out what works best. By experimenting with different types of content, their successes help illuminate the way forward for live streaming as they develop new ways to reach audiences.
About The Top Live.me Influencers
It’s not surprising that many of the top Live.me influencers are big YouTubers. Already accustomed to creating online videos, these influencers likely encountered relatively few barriers to entry in using Live.me. Video content is wildly different from platform to platform, but knowing how to create good video goes a long way, and it likely helped these top influencers.
That said, what’s interesting is the type of video that these top influencers typically create. Roman Atwood, JStuStudios, Yousef Erakat, and The Dudesons all create prank videos and make up 4 of the top 5 influencers on the platform. It’s difficult to know whether that’s because the prank video format lends itself to live streaming or because Live.me’s demographic responds particularly well to that type of content, but it certainly seems significant. Rounding out the top 10 are gamers, lifestyle vloggers, and popular online personalities.
Here are the top 10 Live.me influencers broadcasting on the growing live streaming platform.
1. Roman Atwood
Roman Atwood began creating videos in 2009 and has since built a massive following on YouTube and leveraging his popularity on other platforms. Atwood primarily posts prank videos as well as vlogging about his everyday life.
JStuStudios was created by Justin Stuart and is the work of Stuart and Andrew Scites, who create prank videos. Though perhaps best known for their YouTube channel, their following on Live.me actually outpaces their YouTube following.
Gaming YouTuber Markiplier (Mark Edward Fischbach) is one of YouTube’s biggest creators with over 16 million subscribers. Markiplier’s known primarily for his gaming videos (including Let’s Play videos) and his comedic and spirited commentary.
4. fouseyTUBE (Yousef Erakat)
Yousef Erakat started his YouTube channel, fouseyTUBE, in 2011 and uploads a variety of prank and challenge videos and vlogs. Though many of his videos center around comedy, many of Erakat’s vlogs and popular videos focus on personal issues.
5. The Dudesons
Often drawing comparisons to MTV’s famed Jackass crew, the Dudesons are a Finnish group of stuntmen who specialize in prank videos and stunts. Childhood friends who got into extreme sports together, the four have been filming stunts together for decades.
Jesse Ridgway, better known as McJuggerNuggets, is a famed personality, avid gamer, and story-teller. His content ranges from story series, family videos, and crazy skits the give his fans, or Juggies, a guaranteed laugh.
7. Jackelyn Shultz
Jackelyn Shultz is a social media influencer known for her “mommy lifestyle” content. She spends her days live streaming and posting with her husband, Alex, and her two children, Abbey Jax and Axel Jackson.
8. Just Kidding News
Just Kidding News is an offshoot of famous YouTube channel JustKiddingFilms. Founded by Bart Kwan and Joe Jo, Just Kidding News covers social and cultural stories supplemented with hilarious commentary.
Explosm is the work of the creators of popular webcomic Cyanide & Happiness. Known by millions for its dark humor and handling of controversial topics, Cyanide & Happiness is a pillar of online culture and comedy.
10. Connor Franta
Connor Franta is a popular online personality known for his comedy sketches, inspirational videos, and lifestyle vlogs. He is openly gay and aims to help others struggling with their own sexual identity, as demonstrated in his New York Times Best Seller, A Work in Progress.
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The Top 11 Generation Z Statistics For Every CMO
Born in the time between the early 1990’s and the mid-2000s, Generation Z occupies a nebulous age bracket. Even so, the individuals that make up Generation Z have many characteristics that make them easily distinguishable from the preceding generations. Most significant, though, is Gen Z’ers affinity for the Internet. As “digital natives”, Generation Z presents a unique challenge and lucrative opportunity for digital marketers.
We’ve collected the major Generation Z statistics to give marketers a better picture of this developing consumer demographic.
1. The Gen Z population is forecasted to reach 2.56 billion by 2020
Generation Z is expected to reach 2.56 billion individuals globally by 2020. Within the US, Gen Z will reach 84.7 million by 2020, making up 24.7% of the American population. Gen Z is the third-largest age group in the US, lagging behind millennials and Gen X in terms of total numbers. This gap will likely not be closed for at least another 20 years. Currently, 1 in 5 Americans belongs to Generation Z.
2. 96% of Generation Z owns a smartphone
Generation Z grew up with a smartphone, and it is estimated that 96% of Generation Z owns a smartphone. Breaking down younger Gen Z demographics, 68% of American 13-14 year olds own a smartphone and 76% of 15-17 year olds own a smartphone. Moreover, the importance of smartphone in Gen Z lives is reflected in generational attitude towards smartphone ownership. For instance, individuals in Gen Z are 4 times more likely than millennials to believe that age 13 is the appropriate age for a first smartphone.
3. 85% of Gen Z uses social media to learn about new products
Social media is one of the most powerful ways businesses can reach out to Gen Z consumers. Over 85% of Generation Z will learn about new products through social media and 69% will visit a store based on a retailer’s social media post. Opinions that Gen Zers get from their social networks are extremely powerful, influencing 8 out of 10 individuals to shop at a retailer they have never shopped at before. Finally, 83% of those in Gen Z will trust product information shared by other shoppers on social media more than advertising.
4. Almost half of Gen-Z will be connected online for 10 or more hours a day
As digital natives, a majority of Generation Z will be connected online for at least 1 hour, and close to half are connected online for an incredible 10 hours a day. Total time spent online may be a result of the 5 screens available to Gen-Z, who use smartphones, TVs, laptops, desktops, and tablets simultaneously. Gen Z’s connection to the Internet impacts them emotionally, with nearly 80% feeling distress when kept away from personal electronic devices.
5. One-third of Generation Z watches one hour of online video a day
Online video marketing is a critical component that advertisers will need to master in order to reach Generation Z. 32% of Generation Z watches video online for one hour and majority watched online video for at least two hours a day. 21% will view video for more than 3 hours. YouTube is considered by 80% of Gen Z to be the destination for online video, however Facebook video is quickly catching up with 79% considering the platform as a video hub.
Related Post: The 13 Most Popular Types Of YouTube Videos
6. 63% of Gen Z prefers seeing “real people” in advertisements
Generation Z values authenticity and realistic narrative in advertisements. This is evidenced by Generation Z’s preference for influencer marketing. 63% of Generation Z would prefer to see social media influencers in advertisements where only 37% of Generation Z would prefer celebrities. As Gen Z grows and begins to occupy the workforce, marketers will need to consider leveraging the creators on social media that so heavily influence Generation Z.
7. Gen Z will make up 40% of all U.S. consumers
Gen Z is set to be the most financially powerful generation in the coming years. Having not yet reached adulthood, Gen Z accounts for $830 billion per year in the U.S., covering 6.8% of total US consumer spending each year. Currently, the average weekly allowance is estimated to be $16.90 in the U.S. which gives teens and children direct purchasing power of $44 billion a year. As Gen Z grows to make up 40% of all U.S. consumers, they will become a massive economic force.
Related Post: Marketing To Millennials In 10 Statistics
8. Over 50.2% of children expected to be part of a minority race or ethnic group by 2020.
America’s Gen Z is expected to be very diverse, as over 50.2% of children will identify as mixed race or as part of an ethnic group. This growth is reflected in racial composition trends today and in the recent past. Between 2000 and 2010, the country’s Hispanic population grew at 4 times the rate of the rest of the country. Moreover, the number of mixed white-and-black biracial and the number of mixed white-and-Asian grew 134% and 87% respectively. Overall, Gen Z is optimistic about diversity in regards to gender, race, and sexuality.
9. Generation Z has an attention span of 8 seconds
Born in a world of immediate answers and infinite choices, Gen Zers have an average attention span of 8 seconds as compared to the 12 second attention span of millennials. Social media platforms have curated advertising options to this audience, from Vine’s 6 second videos, Snapchat’s 10 second story limit, and YouTube’s 6 second pre-roll ad. However, distracted Generation Z may be, these individuals are lauded for their ability to multitask on the computer.
10. Facebook is “constantly” checked by over 1 out of 4 Gen Zers
Facebook is the most popular channel for all generations, including Generation Z, constantly checked by over 1 out of 4 Gen Zers. Facebook plays a distinct role for in their lives, used primarily to connect with high school friends, college friends, and family. On the other hand, Instagram and Snapchat will be used by Gen Z to connect with closer friends, with 34% and 35% checking the respective apps daily. Gen Z is also the first generation to check Instagram more than YouTube, Snapchat, and Twitter.
Related Post: The 13 Facebook Live Video Statistics To Know
11. 31% of Generation Z will have installed an ad blocking on desktop
Generation Z is the most likely to have installed ad blocking software in comparison to Millennials or Gen X. Gen Z is also the most resistant to advertisements. For instance, less than 25% of Gen Z had a positive perception of four major ad categories (online search, online display, desktop video, and mobile video). For comparison, Gen Y and Gen X did not fall below 25% in any of the categories. Furthermore, 36% and 42% of Gen Zers have negative attitudes towards non-skippable pre-roll ads and pop-ups, respectively. On the other hand, less invasive ads such as skippable pre-rolls and mobile rewards videos achieve net positive scores.
Related Post: 10 Ad Blocking Statistics Every CMO Absolutely Must Know
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Why Influencers On Social Media Are A Key Part Of The Evolving Marketing Landscape
The rise of social media came with a profound shift in the way we interact with content and advertisements all over the globe. With increasing frequency, audiences are turning to prevalent influencers on social media for content, consumer tips/advice, and entertainment, essentially creating a new kind class of quasi-celebrity.
Called social media influencers, these social media all-stars are notable and have massive followings and influence despite not being celebrities in the traditional sense. Many of them don’t come from film or television but have instead cultivated a loyal social media follower and fan base centered around a narrow (but often expanding) niche interest.
To understand why brands are using influencers to reach elusive millennials and younger demographics whose attention is increasingly difficult to capture with traditional advertising, it’s important to first understand what a social media influencer is and how influencer marketing functions within a larger marketing ecosystem.
What Is An Influencer On Social Media?
Social media influencers are users with large followings on major social networks, primarily YouTube, Instagram, Snapchat, Facebook, Twitter, individual blogs or, most likely, some combination therein. There’s no concrete number of followers that constitutes the tipping point between “popular user” and “social media influencer,” but it’s worth noting that there are certainly tiers and that an influencer’s following is a major factor in reach, engagement, and cost.
From micro-influencers that post to a few thousand followers to the all-time biggest social media influencers who dispatch updates to millions of followers across platforms, influencers come in all shapes and sizes. Most influencers begin by creating content around one specific interest or topic, such as gaming, lifestyle, makeup, fashion, or travel. By creating consistent and compelling content, influencers develop a base of fans who respond to their content and look to their social channels for entertainment and information.
Some social media influencers maintain a narrow focus in their content and channel efforts, but many choose to branch out and develop audiences on other platforms with content focused around a widening array of topics. That said, regardless of whether or not a social media influencer creates and posts on a single platform or on every available platform, each platform is unique, and so too are the ways in which a social media influencer use those platforms.
YouTubers, Instagrammers, Snapchatters, and bloggers all create different types of content with different goals and intents, but they’re similar in that they’re all attempting to deliver a message to their followers that will inspire interest and loyalty and will keep audiences coming back.
Why Are Influencers On Social Media Impactful?
Influencers on social media enable brands to target specific demographics. Because influencers often have a relatively specific type of content, their audiences may be a bit more clearly defined than the audience of network television shows and major studio films. Through influencers, brands can speak to specific target demos with tailored messages.
But one key to fully understanding marketing with social media influencers is to note that most influencer partnerships don’t revolve around an influencer reciting brand messaging.
One of the primary draws of a social media influencer is authenticity, and an influencer’s fans rely on and expect that authenticity in all of their content. The most successful social media influencer campaigns often foreground that authenticity, allowing influencers to leverage the trust that their followers have in their work by talking about brands in their own way with their own finely tuned voices.
Another key element to the social media influencer equation is the value of direct communication and voice. Though related to authenticity, the delivery method for information and messaging through a social media influencer campaign is crucial. Messaging from influencers reaches audiences directly and it comes from a voice that these audiences already know, trust, and are willing to engage with.
Finding a voice that consumers will respond to is a major factor in determining the success of marketing efforts, and using an influencer on social media can be a deeply effective method.
Why Do Brands Use Influencers On Social Media?
As audiences move away from traditional marketing avenues in favor of digital formats, it’s becoming more imperative that advertisers and brands find new ways to engage with audiences. Cord cutting and ad blocking, combined with the staggering amount of time internet users are spending on social media (5 years and 4 months over a lifetime), social media influencers represent a powerful opportunity for brands to reach audiences in the places where they’re already spending a lot of time.
As traditional advertising methods wane, brands are finding that creating campaigns with influencers that highlight authenticity are paying off in a big way. Because a social media influencer can deliver information and messaging to audiences directly using a voice that audiences already know and trust, brands can cut through the noise and blocked content that constitutes much of traditional advertising in today’s marketing landscape with influencer campaigns.
People are more likely to listen and respond to people they trust, and with 70% of teenagers on YouTube saying that they relate to YouTubers more than they do mainstream traditional celebrities and 40% of millennials claiming that their favorite creator understands them better than their friends do, there’s nary a group more poised to effectively partner with brands than social media influencers.
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Instagram Marketing Case Study: How Microsoft And National Geographic Got 3.5M Likes on International Women’s Day
For International Women’s Day, Microsoft leveraged National Geographic’s wide-reaching social media audience as well as some of the most renowned adventure photographers to build an Instagram marketing campaign. In this case study, we’ll take a closer look at Microsoft’s partnership with National Geographic and why it succeeded.
Approach & Background
Microsoft’s International Women’s Day Instagram marketing campaign was part of their “Make What’s Next” campaign. The campaign, which Microsoft launched last year for International Women’s Day and picked back up this year, aims to encourage young girls to work in STEM (Science, Technology, Engineering, Math). Other components of the campaign include a 60-second TV ad, a career explorer tool created in partnership with LinkedIn, and a workshop that will be available in stores and on Facebook Live on March 18, 2017.
For the Instagram component of the campaign:
- A total of 30 photos were posted on five of National Geographic’s Instagram channels: @natgeo, @natgeotravel, @natgeaoadventue, @natgeoyourshot, and @natgeochannel.
- The photos were taken by several popular adventure photographers, most of which are affiliated with National Geographic.
- Each photo caption featured the story of a prominent female scientist or adventurer.
- Each photo caption also included: @Microsoft – Empowering girls to change the world, stay in STEM, and be the ones to #MakeWhatsNext. Microsoft welcomes girls for a free workshop with @natgeo personalities at select Microsoft stores on 3/18/2017.
- Build brand awareness and foster positive public perception.
- Create genuine messaging that encourage girls to pursue jobs in STEM.
- Capitalize on a trending, worldwide event, International Women’s Day.
- Over 3.5 million total likes on the 30 photos posted on International Women’s Day (over 115K likes per post)
- Potential reach of 91 million people (total followers across National Geographic’s five accounts)
- Over 1,000 pieces of content generated on Instagram with #MakeWhatsNext
Why Microsoft Succeeded
1. Leveraged National Geographic’s established social media reach
National Geographic has an extraordinarily strong social media presence. It was recently named the #1 brand on social media by Shareablee based on a combination of followers and engagement data. By partnering with a well established and credible brand publisher on social, Microsoft was able to reach an enormous audience of 91 million.
2. Aligned campaign messaging and date with an international holiday
By planning its campaign in conjunction with International Women’s Day, Microsoft was able to contribute relevant content to the IWD conversation and maximize its campaign’s impact.
3. Showcased authentic stories and powerful imagery through sponsored posts on Instagram
Microsoft crafted its sponsored posts around stories of real human experiences. The faces of this campaign were real faces with real stories, and that was a powerful core element. This strategy helped Microsoft connect and engage with audiences on a deeper level and build long-term brand awareness and approval.
Best Examples From Microsoft’s Instagram Marketing Campaign
Photographer and marine biologist @CristinaMittermeier explores the clear waters of a “cenote” in the Yucatan Peninsula. Being a photographer on assignment @natgeo is exciting but it requires tremendous sacrifice. It demands boundless energy, unflagging enthusiasm, a spirit of adventure, the ability to survive under difficult circumstances, and the courage to confront danger. For me, this all-consuming career is fueled by a passion to make a difference to the conservation to our beautiful planet. The life that we have chosen is frenetic, exciting and sometimes dangerous but, for the chance of making a difference, every minute of it is worth it. Photo by @PaulNicklen #InternationalWomensDay – @Microsoft – Empowering girls to change the world, stay in STEM, and be the ones to #MakeWhatsNext. Microsoft welcomes girls for a free workshop with @natgeo personalities at select Microsoft stores on 3/18. Visit makewhatsnext.com for details. #IWD2017 #sponsored A post shared by National Geographic (@natgeo) on Mar 8, 2017 at 3:22pm PST
In this post, Mittermeier’s passion for her work as a marine biologist shines through. Coupled with a stunning visual, this creates a compelling image that helped deliver Microsoft’s message to millions in an elegant way that lent itself to sharing (tags) and organic engagement (likes, comments, and social sentiment).
Photo by @amivitale | In the incubator room at Bifengxia panda base, part of the China Conservation and Research Center for the Giant Panda, cub keeper Liu Juan nuzzles a furry charge. Despite the pressure of keeping the babies alive and well, there are rare moments when the caretakers get to relax and enjoy the animals that depend on them. It’s an important and stressful job and Liu Juan is working a 24-hour shift, her second one that week. She has a toddler son who stays at home with family. “This job is more intense,” she says of mothering the pandas, “but I love being with them.” After decades of hard work and research and because of the work of people like Liu Juan, the giant panda was recently taken off the endangered species list. #InternationalWomensDay – @Microsoft – Empowering girls to change the world, stay in STEM, and be the ones to #MakeWhatsNext. Microsoft welcomes girls for a free workshop with @natgeo personalities at select Microsoft stores on 3/18. Visit makewhatsnext.com for details. #IWD2017 #sponsored A post shared by National Geographic (@natgeo) on Mar 8, 2017 at 1:13pm PST
This post, which highlights the role Juan served in helping save the giant panda from extinction, is an excellent example of why women in STEM matter. By highlighting a central idea as a part of an important theme, Microsoft’s message became a part of a larger message likely to resonate with many.
[4 of 6] Photo by @krystlejwright // Not only is Moab home to some of Utah’s most diverse national parks, it offers world-class terrain for rock climbers who are seeking sport climbing, traditional climbing, and even soloing. Engineering and mathematics have advanced the sport of rock climbing and helped athletes understand how to stay safe on the cliff’s face. A balance of fall ratios and well-placed gear is essential to the sport. @Microsoft – Empowering girls to change the world, stay in STEM, and be the ones to #MakeWhatsNext. Microsoft welcomes girls for a free, workshop with @natgeo personalities at select Microsoft Stores on 3/18. Visit makewhatsnext.com for details. #IWD2017 #sponsored A post shared by National Geographic Travel (@natgeotravel) on Mar 8, 2017 at 1:36pm PST
This post appeared on the adventure focused National Geographic sub-account and shows how STEM is vital to activities like rock climbing, which rely on math and engineering to make the sport safe and possible. By finding a real-world application of vital STEM principles, this post helps align relevant, real-world applications with Microsoft’s campaign message.
Photo by @kitracahana | Eighteen-year-old Elinore Millstein takes a measurement for a science experiment she is conducting at the Gulkana Glacier in Alaska. Ellinore is a member of the Girls on Ice program for high school students. Along with their all-female team leaders who consist of a special group of scientists, an artist and a wilderness guide, the tight-knit group spends their time on the glacier exploring the terrain and carrying out their own scientific projects. #InternationalWomensDay – @Microsoft – Empowering girls to change the world, stay in STEM, and be the ones to #MakeWhatsNext. Microsoft welcomes girls for a free workshop with @natgeo personalities at select Microsoft stores on 3/18. Visit makewhatsnext.com for details. #IWD2017 #sponsored A post shared by National Geographic (@natgeo) on Mar 8, 2017 at 5:11pm PST
By focusing on community and the impact women working together in science, this image of a young female scientist serves to inspire other girls to follow their passion in STEM. The human element in this post helped bring a strong, resounding idea to Microsoft’s messaging that extends beyond the brand itself.
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The Top Facebook Live Statistics Prove That Live Streaming Has Forever Changed Facebook Video
Facebook Live has ushered in something of a new era of Facebook video. Opening up the platform to new content opportunities, Facebook Live has already had some profound effects on the way users perceive and interact with video on Facebook.
Facebook Live gives publishers, media companies, celebrities, influencers, and brands a chance to share an entirely new type of content, focused on what’s happening in a single moment. Though it continues to evolve and develop, Facebook Live is already something of a juggernaut in the broadcasting space. We took a look at some key Facebook Live statistics to find out where Facebook Live came from, where it’s been, and where it might be going next.
The 13 Facebook Live Statistics Everyone Should Know
1. “Facebook live stream” search popularity has risen over 330% since Facebook Live’s rollout
Facebook’s live video streaming platform originally debuted for use with top celebrities on August 5, 2015 before being available for everyone (April 6, 2016). According to Google Trends, search popularity for the “Facebook live stream” has risen over 330% from its inception to date with spikes in accordance to major events, publisher and influencer adoption, and New Year’s Eve (Facebook Live’s heaviest date of use so far).
2. Facebook paid publishers and celebrities $50 million to use Facebook Live
Knowing that compelling content was going to be pivotal to Facebook Live’s success, Facebook made deals with major publishers and personalities in order to get them to use the platform. Buzzfeed, the New York Times, and CNN had the highest value contracts, with Facebook paying out $3.05 million, $3.03 million, and $2.5 million to each publisher respectively.
3. Facebook paid $2.2 million to influencers using Facebook Live
It wasn’t just publishers that were bringing money. Facebook also paid influencers a combined total of $2.2 million to use Facebook Live. With content coming from a variety of sources, from large media companies to independent influencers, Facebook Live is home to more diverse content.
4. Between January and May 2016, Facebook saw a 300% increase in Live videos from media companies
In January 2016, just 11% of Facebook pages for media companies were home to Facebook Live videos. By May 2016, that number had grown to 44%. Over four months, that’s a 300% increase, which speaks to pretty outstanding growth in a short period of time for the platform.
5. Facebook Live views, likes, and shares grew to near 20% or more for top social media stars
Facebook made deals with top social influencers to create content for a set period on Facebook Live. The three most highly paid influencers on Facebook Live were Ray William Johnson at $224,000, Brent Rivera at $213,333, and Logan Paul at $210,667.
While Facebook paid influencers to post regularly with their live streaming platform, for many influencers, live video growth has continued month upon month serving to illustrate the symbiotic nature of social media apps and networks today and their social media stars.
Related Post: Are Top Influencers Abandoning Snapchat For Instagram?
6. Facebook’s video views (including live) could eclipse 64 billion video views per day by August 2017
In April 2015, Facebook Video had 4 billion per day. By November 2015, that number swelled to 8 billion daily views. Assuming a linear trend in growth, that puts Facebook Video on track to see more than 64 billion views per day by August 2017, and around 32 billion views per day currently.
7. At just 3 seconds per view, Facebook is generating over 3,000 years’ worth of watch time each day
Given the assumption of linear growth, if Facebook Video’s current daily views are around 32 billion per day, Facebook would be generating over 3,000 years’ worth of watch time every day if every view was only about 3 seconds. That’s a lot, but it’s nowhere near the kind of watch time YouTube logs. On February 27, 2017, YouTube announced that over one billion hours of content are viewed on YouTube every day (that’s 114,000+ years worth of video watched each day on YouTube).
8. Facebook Live Videos are watched 3x longer than videos that aren’t live anymore
Facebook Live is all about what’s happening in the moment. So it shouldn’t be much of a surprise that content that’s still live draws much more engagement than video that’s no longer live. According to Facebook, users watch Facebook Live videos 3x longer than videos that aren’t live.
9. Users comment on Facebook Live videos at 10x the rate of regular videos
Facebook Live is a dream for engagement, driving comments at over ten times the rate of non-live videos. Again, because the focus of Facebook Live is a window into and interaction with a moment in time as it unfolds in real time, commenting is about being a part of a live conversation. It exists in a way that is more dynamic and prone to evolution than commenting spaces on regular videos, and that’s a powerful engagement tool.
10. Chewbacca Mom is Facebook Live’s most watched video with 166 million views
Facebook Live videos make for some seriously viral content. Candace Payne’s viral Chewbacca Mom video is the most watched, followed by Ted Yoder’s Tears for Fears cover on a hammered dulcimer and Buzzfeed’s 2020 Election Countdown Clock.
Related post: Top 30 Viral Facebook Live Videos
11. 70% of the trial group for Facebook Live was made up of high school or college-aged users
The majority of the trial group for Facebook Live was made up of users who were high school or college-aged, and former Facebook employees told The Wall Street Journal that a large portion of those in the trial group were African-American teenagers. WSJ postulates that this is a good indication that Facebook seems to have wanted to woo young users back to the platform with Facebook Live, focusing particularly those users who were already jumping ship for the likes of Snapchat.
12. Facebook Live has been used to broadcast at least 50 violent or criminal incidents
Facebook Live isn’t just Chewbacca Mom and live event broadcasts, though. There’s a considerable “dark side” to the live broadcasting platform. By WSJ’s count, at least 50 criminal or violent incidents have been broadcast over Facebook Live, including assault, murder and suicide.
13. New Year’s Eve 2016 was Facebook Live’s biggest night yet
Facebook saw its biggest Live numbers on New Year’s Eve. More users went live on NYE than ever before in the history of the feature, which stands to reason given the attention focused on a single moment on a single night.
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