Daily Archives: March 16, 2017
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15+ Million Are Watching These Top Live.me Influencers On The Breakout Social App
The live streaming industry is burgeoning, which means that there’s no shortage of apps making themselves a destination for live broadcasts. But one of the live streaming apps that’s quickly setting itself apart is Live.me. With top influencers like Roman Atwood, JStuStudios, Markiplier, and others creating content on the platform, Live.me is growing quickly and finding an audience that’s enthusiastic and engaged.
Though live streaming online has been around for years, it’s still evolving. Broadcasters and platforms are constantly changing and adjusting the ways in which they reach and interact with viewers and we’re still learning what works best in live formats. The top Live.me influencers are a big part of finding out what works best. By experimenting with different types of content, their successes help illuminate the way forward for live streaming as they develop new ways to reach audiences.
About The Top Live.me Influencers
It’s not surprising that many of the top Live.me influencers are big YouTubers. Already accustomed to creating online videos, these influencers likely encountered relatively few barriers to entry in using Live.me. Video content is wildly different from platform to platform, but knowing how to create good video goes a long way, and it likely helped these top influencers.
That said, what’s interesting is the type of video that these top influencers typically create. Roman Atwood, JStuStudios, Yousef Erakat, and The Dudesons all create prank videos and make up 4 of the top 5 influencers on the platform. It’s difficult to know whether that’s because the prank video format lends itself to live streaming or because Live.me’s demographic responds particularly well to that type of content, but it certainly seems significant. Rounding out the top 10 are gamers, lifestyle vloggers, and popular online personalities.
Here are the top 10 Live.me influencers broadcasting on the growing live streaming platform.
1. Roman Atwood
Roman Atwood began creating videos in 2009 and has since built a massive following on YouTube and leveraging his popularity on other platforms. Atwood primarily posts prank videos as well as vlogging about his everyday life.
JStuStudios was created by Justin Stuart and is the work of Stuart and Andrew Scites, who create prank videos. Though perhaps best known for their YouTube channel, their following on Live.me actually outpaces their YouTube following.
Gaming YouTuber Markiplier (Mark Edward Fischbach) is one of YouTube’s biggest creators with over 16 million subscribers. Markiplier’s known primarily for his gaming videos (including Let’s Play videos) and his comedic and spirited commentary.
4. fouseyTUBE (Yousef Erakat)
Yousef Erakat started his YouTube channel, fouseyTUBE, in 2011 and uploads a variety of prank and challenge videos and vlogs. Though many of his videos center around comedy, many of Erakat’s vlogs and popular videos focus on personal issues.
5. The Dudesons
Often drawing comparisons to MTV’s famed Jackass crew, the Dudesons are a Finnish group of stuntmen who specialize in prank videos and stunts. Childhood friends who got into extreme sports together, the four have been filming stunts together for decades.
Jesse Ridgway, better known as McJuggerNuggets, is a famed personality, avid gamer, and story-teller. His content ranges from story series, family videos, and crazy skits the give his fans, or Juggies, a guaranteed laugh.
7. Jackelyn Shultz
Jackelyn Shultz is a social media influencer known for her “mommy lifestyle” content. She spends her days live streaming and posting with her husband, Alex, and her two children, Abbey Jax and Axel Jackson.
8. Just Kidding News
Just Kidding News is an offshoot of famous YouTube channel JustKiddingFilms. Founded by Bart Kwan and Joe Jo, Just Kidding News covers social and cultural stories supplemented with hilarious commentary.
Explosm is the work of the creators of popular webcomic Cyanide & Happiness. Known by millions for its dark humor and handling of controversial topics, Cyanide & Happiness is a pillar of online culture and comedy.
10. Connor Franta
Connor Franta is a popular online personality known for his comedy sketches, inspirational videos, and lifestyle vlogs. He is openly gay and aims to help others struggling with their own sexual identity, as demonstrated in his New York Times Best Seller, A Work in Progress.
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Silos are a relic from a bygone age — when “customer experience” as we know it didn’t exist and top-down communication was the norm. Back then, it was easy to work within a self-contained departmental bubble – brainstorming, collaborating and ultimately crafting something you thought the customer would enjoy based on what your department had gathered about them.
You may think that silos only exist in smaller companies – but history tells us that even large corporations can be plagued by these customer experience fossils:
Making a Mess of Music
Sony is the perfect example of how silos can wreck a customer experience. Back in 1999, Sony made an announcement that was going to change the way we experienced music. They were releasing a new, digital Walkman.
This was a full two years before the iPod would come to dominate the industry, and just a few months before the very first MP3 player was released. Here, Sony was demonstrating that it planned to embrace the internet and all the benefits of digital technology, and customers were excited about the potential that awaited them.
But then, enthusiasm started to wane when they announced not one, but three different music players. There was the Network Walkman, a device that used a flash memory stick to hold data and could only play music files with Sony’s proprietary ATRAC format. There was also the Vaio Musiclip, a cigar-sized, pen-like device that could hold two hours of music. Then there was the memory stick Walkman.
Three different devices to serve a single purpose.
Nevermind that there were already devices on the market that could hold hundreds of megabytes of music and used the much more popular mp3 format. Sony’s problem was that it was plagued by the customer experience silo – different departments all designing their own solutions to overtake the music industry and all of them competing with each other.
Even now in 2017, we can look back and see what happened. Sony’s innovative foothold on the music player market crumbled significantly — overtaken by Apple and other devices.
Why Customer Experience Silos Exist
According to research from New Voice Media, 41% of customer experience professionals say that operational silos are holding back the customer experience significantly. Operational silos are a traditional means of organizing a business — people segmented into different departments and roles based on their skill-sets.
According to Tim Packard, the CMO at New Voice Media, “operational silos encourage behavior that is beneficial to those within the silo, but often not in the best interests of the organization as a whole — or to customers.”
He continues, “[a]s a result, office politics develop, as the teams and departments compete more with each other than they do with competitors. Collaboration becomes a rarity, decision-making becomes poor, and teams become inward-looking.”
And, in cases like Sony, the bigger a company becomes, the more distant it becomes from its customers. It’s the difference between going down to your local deli to order your favorite sandwich, and having it prepared just the way you like it, and trying to get that same customer experience from your local Walmart.
What’s more, every department has their own version of the “ideal customer” based on whatever available data they have. Because data is seldom shared between departments in the case of silos, everyone’s working with their own skewed impression.
So what can be done about it?
Building Bridges, Not Silos
Fortunately this isn’t 1999. We have more innovative technology and influential data at our fingertips than ever before. This is a prime opportunity to build bridges between departments for a better overall customer experience — not silos that are independent of each other.
Because customers’ needs are so complex, and they encounter so many different touch-points (both digital and traditional), getting the “big picture“ can be difficult. Here’s how to tackle the challenge head-on:
Set Broader, Clearer Goals
When everyone’s on board with a common goal, everyone works together toward the same end result. By reinforcing the brand’s values and priorities, everyone – from every department – understands how they contribute to the end goal and their place in it. Don’t hesitate to test this out as well by taking on the role of customer and trying to contact the company across certain channels. Is the experience unified? Is it easy to understand and follow?
Include Everyone in the Process
From customer service to managers to everyone in between, getting feedback about where your company is in terms of customer experience and how it can improve is vital. This means asking and involving everyone in the process. Along the same lines, ensure everyone has access to the same data. Much of today’s CRM software allows all users to make real-time changes that are visible to others.
Customers appreciate when you know them and can quickly assist with their issue. Having to ask them again and again for their name, account number or product ID can test their patience, and lower their confidence in your ability to deliver the solution they need.
Encourage Open Collaboration
Every company handles this differently, from “buddy systems” across departments, or by shadowing someone in another department for a day to learn more about their customer interactions. Encouraging open collaboration and conversation helps members of your company get involved in building and reinforcing the brand’s values. Social ties become stronger and everyone competes — not against each other — but against the real competition, resulting in a better outcome that’s more customer-focused.
As you can see, it takes time and a concentrated effort by executives and managers to break down stale, old silos. But the benefits of doing so don’t have to involve costly software or technology. Open communication, collaboration and a deeper understanding of how the brand communicates to customers are tools that we all have in abundance – and they’re free. The end result drives a more competitive spirit, but also encourages greater company loyalty, improved customer satisfaction and overall growth. Who could ask for more?
Have you experienced operational silos at your own company? Did the business replace them with a more collaborative and teamwork oriented strategy? How did it work out for you? We’d love to hear the experiences and stories from anyone who has moved from an old-fashioned customer service silo to a more open communication style. Be sure to share your thoughts in the comments below!
About the Author: Sherice Jacob helps business owners improve website design and increase conversion rates through compelling copywriting, user-friendly design and smart analytics analysis. Learn more at iElectrify.com and download your free web copy tune-up and conversion checklist today!
Steph Curry just recently filled out his NCAA tournament bracket and has picked the Duke Blue Devils to win the 2017 NCAA Championship