Daily Archives: March 10, 2017
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The Top Facebook Live Statistics Prove That Live Streaming Has Forever Changed Facebook Video
Facebook Live has ushered in something of a new era of Facebook video. Opening up the platform to new content opportunities, Facebook Live has already had some profound effects on the way users perceive and interact with video on Facebook.
Facebook Live gives publishers, media companies, celebrities, influencers, and brands a chance to share an entirely new type of content, focused on what’s happening in a single moment. Though it continues to evolve and develop, Facebook Live is already something of a juggernaut in the broadcasting space. We took a look at some key Facebook Live statistics to find out where Facebook Live came from, where it’s been, and where it might be going next.
The 13 Facebook Live Statistics Everyone Should Know
1. “Facebook live stream” search popularity has risen over 330% since Facebook Live’s rollout
Facebook’s live video streaming platform originally debuted for use with top celebrities on August 5, 2015 before being available for everyone (April 6, 2016). According to Google Trends, search popularity for the “Facebook live stream” has risen over 330% from its inception to date with spikes in accordance to major events, publisher and influencer adoption, and New Year’s Eve (Facebook Live’s heaviest date of use so far).
2. Facebook paid publishers and celebrities $50 million to use Facebook Live
Knowing that compelling content was going to be pivotal to Facebook Live’s success, Facebook made deals with major publishers and personalities in order to get them to use the platform. Buzzfeed, the New York Times, and CNN had the highest value contracts, with Facebook paying out $3.05 million, $3.03 million, and $2.5 million to each publisher respectively.
3. Facebook paid $2.2 million to influencers using Facebook Live
It wasn’t just publishers that were bringing money. Facebook also paid influencers a combined total of $2.2 million to use Facebook Live. With content coming from a variety of sources, from large media companies to independent influencers, Facebook Live is home to more diverse content.
4. Between January and May 2016, Facebook saw a 300% increase in Live videos from media companies
In January 2016, just 11% of Facebook pages for media companies were home to Facebook Live videos. By May 2016, that number had grown to 44%. Over four months, that’s a 300% increase, which speaks to pretty outstanding growth in a short period of time for the platform.
5. Facebook Live views, likes, and shares grew to near 20% or more for top social media stars
Facebook made deals with top social influencers to create content for a set period on Facebook Live. The three most highly paid influencers on Facebook Live were Ray William Johnson at $224,000, Brent Rivera at $213,333, and Logan Paul at $210,667.
While Facebook paid influencers to post regularly with their live streaming platform, for many influencers, live video growth has continued month upon month serving to illustrate the symbiotic nature of social media apps and networks today and their social media stars.
Related Post: Are Top Influencers Abandoning Snapchat For Instagram?
6. Facebook’s video views (including live) could eclipse 64 billion video views per day by August 2017
In April 2015, Facebook Video had 4 billion per day. By November 2015, that number swelled to 8 billion daily views. Assuming a linear trend in growth, that puts Facebook Video on track to see more than 64 billion views per day by August 2017, and around 32 billion views per day currently.
7. At just 3 seconds per view, Facebook is generating over 3,000 years’ worth of watch time each day
Given the assumption of linear growth, if Facebook Video’s current daily views are around 32 billion per day, Facebook would be generating over 3,000 years’ worth of watch time every day if every view was only about 3 seconds. That’s a lot, but it’s nowhere near the kind of watch time YouTube logs. On February 27, 2017, YouTube announced that over one billion hours of content are viewed on YouTube every day (that’s 114,000+ years worth of video watched each day on YouTube).
8. Facebook Live Videos are watched 3x longer than videos that aren’t live anymore
Facebook Live is all about what’s happening in the moment. So it shouldn’t be much of a surprise that content that’s still live draws much more engagement than video that’s no longer live. According to Facebook, users watch Facebook Live videos 3x longer than videos that aren’t live.
9. Users comment on Facebook Live videos at 10x the rate of regular videos
Facebook Live is a dream for engagement, driving comments at over ten times the rate of non-live videos. Again, because the focus of Facebook Live is a window into and interaction with a moment in time as it unfolds in real time, commenting is about being a part of a live conversation. It exists in a way that is more dynamic and prone to evolution than commenting spaces on regular videos, and that’s a powerful engagement tool.
10. Chewbacca Mom is Facebook Live’s most watched video with 166 million views
Facebook Live videos make for some seriously viral content. Candace Payne’s viral Chewbacca Mom video is the most watched, followed by Ted Yoder’s Tears for Fears cover on a hammered dulcimer and Buzzfeed’s 2020 Election Countdown Clock.
Related post: Top 30 Viral Facebook Live Videos
11. 70% of the trial group for Facebook Live was made up of high school or college-aged users
The majority of the trial group for Facebook Live was made up of users who were high school or college-aged, and former Facebook employees told The Wall Street Journal that a large portion of those in the trial group were African-American teenagers. WSJ postulates that this is a good indication that Facebook seems to have wanted to woo young users back to the platform with Facebook Live, focusing particularly those users who were already jumping ship for the likes of Snapchat.
12. Facebook Live has been used to broadcast at least 50 violent or criminal incidents
Facebook Live isn’t just Chewbacca Mom and live event broadcasts, though. There’s a considerable “dark side” to the live broadcasting platform. By WSJ’s count, at least 50 criminal or violent incidents have been broadcast over Facebook Live, including assault, murder and suicide.
13. New Year’s Eve 2016 was Facebook Live’s biggest night yet
Facebook saw its biggest Live numbers on New Year’s Eve. More users went live on NYE than ever before in the history of the feature, which stands to reason given the attention focused on a single moment on a single night.
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The post The Top 13 Facebook Live Statistics You Should Know appeared first on Mediakix | Influencer Marketing Agency.
So much has been written over the years about the “sales and marketing divide” – frankly it’s an exhausted discussion and one that’s never made much sense to me.
Don’t get me wrong; sales and marketing conflict exists in many organizations today. But in almost every organization I’ve encountered the success or failure of the sales and marketing teams are intertwined – these departments simply must learn to win or lose, collectively, as a team. Sales and marketing conflict stems from a lack of accountability from either a sales leader or a marketing leader, but to me the solution needs to come from the top (CEO) down. Here’s my recipe for solving these woes once and for all.
- Intelligently track a series of metrics around both sales’ and marketing’s contributions to revenue. This is not about creating an “us versus them” scenario – it’s about being intelligently and honestly informed on the role that each department plays at your company.
- Create incentives/bonus structures so that your sales and marketing teams succeed or fail together.
- Have your sales and marketing leaders jointly present all revenue related updates at your board, executive, and all-hands meetings. If you do this and your sales and marketing leaders are not on the same page, it will very quickly become apparent.
This post seeks to identify the process and metrics you can use to identify both sales’ and marketing’s contributions to revenue.
Start With Some Acknowledgements
Before jumping into a discussion around the metrics you’ll use to determine sales’ and marketing’s contributions to revenue, I think it’s worth having a discussion where you ask your leaders to make some common sense acknowledgements. This sets the tone that you’re here to have a reasonable, important discussion; not to argue over each person’s or department’s worth. There are four points that I like to start with that I think are universally applicable.
- The biggest shift in sales over the last decade has been buyer empowerment. According to Forrester, 57% of a buyer’s purchase decision is complete before a buyer ever talks to a sales rep. Online reputation management, product demo videos, product reviews – that’s part of the sales process that’s now typically owned by marketing.
- Your company could be selling to SMBs with an almost no-touch sales process, you could be selling to mid-market companies with a blended approach, or you’re selling to enterprise accounts with long and complex buying cycles. It’s worth acknowledging up front where your business tend to fall on this scale.
- Cold calling should always be a last resort. I feel strongly about this and am always curious why I often get pushback on this point. Anyone who has ever been tasked with cold calling will tell you it’s a brutal, frustrating gig. There is nothing at all efficient about calling someone who has shown no indication of wanting to talk to you, to attempt to sell them a product they may never have even heard of. When was the last time you bought a product like this? My point here is not that you can’t make the unit economics associated with cold calling work – it’s just that you’d be better off exhausting other channels before turning your attention here. Inbound marketing programs are designed to deliver better quality leads, more cost effectively and at a greater scale than cold calling programs.
- Acknowledge that some of the work marketing does may impact revenue, but it’s really difficult to measure. For example, investments in branding may be tough to quantify particularly in the short term. That doesn’t mean that this work isn’t worthwhile, but without a more direct tie to revenue we won’t waste effort trying to draw some lose correlations at this stage.
Here are the metrics I recommend tracking to help your organization better understand the role of the sales and marketing teams at your company. It’s worth noting that there aren’t any complex equations here, nor any singular metric that’s the be-all-and-end-all answer. Instead, looking at these metrics consistently and collectively should help everyone in your organization have a common understanding of each department’s contributions towards your revenue goals.
Lead Source Metrics
% Marketing Sourced Leads
Typically this is a pretty easy metric to track – any marketing automation of lead attribution tool can help here for inbound, online lead generation programs. If there are other marketing events or conferences that contribute significant lead volume, simply agree with your counterpart whether those leads should be attributed as marketing or sales generated.
% Sales Sourced Leads
Again, this should be a pretty easy metric to track. In most instances sales generated leads will need to be input into your CRM system by a business develop representative (BDR). The real struggle here is getting your BDRs to consistently input each and every lead they are working into your CRM. An easy fix here? If a deal is closed that’s not input into your CRM with proper attribution, no commission is paid on the sale. This works every time.
Conversion Rate Metrics
Marketing Lead to Customer Rate – What percentage of your marketing generated leads become paying customers?
Sales Lead to Customer Rate – What percentage of your sales generated leads become paying customers?
These two conversion rates are simply a useful barometer of lead quality and how efficient you are in turning each lead type into a paying customer.
Revenue Contribution Metrics
% Revenue From Marketing Sourced Leads – What percentage of your total closed revenue resulted from a marketing generated lead?
% Revenue From Sales Sourced Leads – What percentage of your total closed revenue resulted from a sales qualified lead?
These two metrics are perhaps the most important. That said, you’ll want to make sure that there are not significant differences in how you’re following up with each individual lead type to avoid built in biases in these measurements.
Product/Service Adoption – It’s worth acknowledging that revenue does not just come from new customer acquisition, but can also come from your organization selling additional products and services to existing customers. If that’s the case, I typically advocate for the sales team or a customer success team owning the responsibility of upselling existing accounts. One measurement that can be helpful though is attempting to quantify the impact of a particular marketing campaign focused on the adoption of a new product or service.
For example, your company has 1000 existing customers using product A. You also offer product B, and have seen about 5 accounts each month also buy product B without any marketing campaigns or efforts really designed to push product B. Holding as many other variables as steady as possible (seasonality, etc) run a marketing campaign then measure the uptick in purchases of product B that you realize. That should give you a good sense of the revenue gains the marketing campaign helped to deliver.
While these metrics are pretty straightforward, I believe that they are the right place to start in the sense that they are simple, relatively easy to measure, and collectively should give you a sense of each department’s contributions to revenue. Could you get more scientific in your approach – probably – but I’d argue that more time and effort spent hashing through this may only further increase the sales and marketing divide you’re trying to fix. And a word of caution – stay away from any arguments over marketing or sales “influence” – marketing and sales are both likely “influencing” almost of your sales by one means or another.
If you’re still struggling with sales and marketing conflict, a more drastic measure could be the solution; consider switching up your organizational structure. This can be a larger, more complex effort but is one that can result in huge efficiency gains. I have seen a number of companies move away from having “traditional” sales and marketing departments, instead forming cross functional “customer acquisition” or “revenue” teams. Imagine a team staffed with marketers solely focused on lead generation via paid search, with an inside sales rep specifically tasked with closing those leads. Any issues with efficiency or lead follow-up tend to melt away with this level of specialization and focus.
About the Author: Geoff Roberts is Co-founder of Outseta, a lightweight operating system for early stage SaaS start-ups.
Doge Challenger SRT Demon: Fastest And Most Advanced Muscle Car Ever, Perfect Combination Of Tech And Performance
The Dodge Challenger SRT Demon is set to become the most advanced muscle car ever made. Its infotainment system combined with awesome performance make the new Demon a cut above the rest.