Samsung Gear S3 contains a 1GHz dual-core processor and 768MB of RAM.
Southern Pest Control is offering a Double-Sided Escalating Referral Program that will reward $50 to $250 for those who refer a friend, neighbor, family member, acquaintance or client that becomes a Pest Control or a Pet Lovers’ Service Plan client. In addition, the homeowner you refer will receive a $25 discount on the purchase of the Pest Control or a Pet Lovers’ Service Plan.
As a Bonus, receive a free specialty service on the 5th and 10th referral.
Referral Program Terms and Conditions
- Person being referred must be a new customer
- There is no limit to the amount of referrals and rewards
- To be eligible for $100, 3rd referral must be submitted within 365 days of 1st referral
- Referral info must be submitted prior to service being performed or client purchasing Pest Control or a Pet Lovers’ Service Plan
Referral Program Video
Simply complete the online referral form or call today (800) 627-0577.
The Bugatti Chiron is only the swiftest and high raised production in a sports car.
How are the half-halts coming? Does a breath and a light thigh pulse work? Or are your legs exhausted by the end of the ride? Is your horse dull to your leg aids? And by that I mean, have you nagged him into a stupor? (There I go blaming the rider again.)
This first question is deceptive: Are your legs and seat soft in the saddle? Can you tell? It isn’t as easy as it sounds because it’s instinct, once our feet have let go of the earth, to grab on with our legs, thighs tight, and calves tense. It’s a reflex and if we’re a bit timid, then even more so.
Be clear: Instinct and intuition tell us to hold on with our legs. It’s the wrong thing to do, but we come by it honestly. Not that it matters to your horse.
The problem with tense legs is that it means that your sit-bones aren’t deep in the saddle, but rather suspending you slightly above the saddle, making a disconnect between you and your horse. To maintain that position, your shoulders want to come forward and your knees want to hold. As your balance changes, your horse might slow up, thinking you aren’t stable. He’s right, but you might not be aware of much of this. You’re busy using your horse as a ThighMaster –and rock hard thighs is not the message of lightness and relaxation you mean to send your horse.
Surprise! Your horse doesn’t want to go forward. We’ve been taught to kick. Or we’re frustrated, so we kick. There’s no response, because it all feels bad to your horse. So you kick harder; your leg never rests. If that doesn’t work, you try spurs (not the real purpose of spurs, by the way) and a whip (not the real purpose for a whip, either.) So, you complain that your horse is lazy and won’t go forward.
At least you have kind hands. Well, you don’t. If the rest of your body is tense and fighting, your hands are doing the same, which means you’re hurting his mouth. No wonder he isn’t moving forward. And you aren’t breathing in any more air than a chicken. But some jerk has told you that you can’t lose this fight because if your horse doesn’t respect you, all is lost. So you double down.
What do I see from the ground? Your horse is mirroring you. His back is tense and his neck is stiff. As you kick, your thighs tense, pushing you farther out of the saddle. With that extra weight on his withers, he resists more. None of this is good, but worst of all, as your aids get stronger and bigger, I begin to see his ribs tense, and the muscle that runs from his armpit to his flank seizes up. He’s defending himself by tensing his ribs. Defending himself from your leg and your seat. He has no idea what you are asking now; he’s isn’t breathing either.
This was never your intention. You know your horse is sensitive enough to be bothered by flies. He probably feels your legs more than you do. There was an instant where things started to snowball to adversarial; so quick you don’t remember making that choice. A rider is always cuing either relaxation or tension.
Finally, do your horse a favor and show some real leadership. Just stop. Release the reins. Say Good Boy because you attacked him like a mountain lion and he had more patience for you, than you did for him.
Consider doing yin yoga. Become familiar with the Butterfly Pose. Sitting or laying down, soles of feet together, and let your knees open; breathe and let gravity do the work. It will feel tight but you’ll just sit with that. Let an eternity pass. Like two whole minutes.
Your horse doesn’t care about yoga, but if you were inadvertently giving him a halt cue with your thighs (you were), then you need to be introduced to the muscles he feels all the time.
Next ride, if your horse is safe, and naturally, you have your helmet on, begin your ride at the walk without stirrups. Feel your legs long and let your sit-bones move with your horse’s back. Let your hip flexor, or more specifically, your psoas muscle, become fluid and soft. The front of your body opens and your heels hang directly below your shoulder, perfect. Feel your feet heavy and your ankles soft.
As your horse walks, your legs flow with the movement of his flank. It’s a slight sway that travels from your sit-bones through your waist, up to your shoulders, and down to your toenails. You could carry an egg under your knee without breaking it. You don’t move more than your horse does, but most of all, you don’t brace your legs against his movement.
When you finally do put your foot into your stirrup, you’ll notice that it feels constrictive. Yes, a stirrup does make a foot brace a bit, but your job is to continue as if you weren’t using a stirrup. Let your weight be on the outside edge of your foot, almost bow-legged. Your leg should feel as light and loose as a bird wing on his flanks.
Now the process of asking your horse to respond to your leg can begin. He’s gone dead on his sides because the pressure never stopped. Now use tiny cues. Inhale and ask him to walk on. If he moves one step and stops, reward him. Refuse to demean him, and yourself, by nagging.
Ask for a bit more. Jiggle your ankle but don’t use muscles. Let the movement feel like a buzzing bug to him. Think energy, not force. Then reward him again, for giving you a chance to do better.
This is about successive approximation. He’s still waiting for you to kick hard and that trust needs healing. So you reward anything that is an approximately the direction you want to go, while refusing to fight. Once he starts walking, follow his body naturally, but stop cuing. Trust him to do his job without nagging. Let him stride on; let your legs rest. In a few strides, just using your sit-bones, ask for longer strides and when he does that, stop cuing and let him carry it on. Now the two of you are conversing politely.
In order for a horse to be responsive to your leg, your leg has to do less. It’s counter intuitive –just like everything else about riding.
A day after New York Knicks head coach Jeff Hornacek said that players need to embrace the triangle offense in order for the New York Knicks to be successful, Derrick Rose indicated that he’s prepared to be committed in the triangle offense
For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!
Top YouTube User Statistics That Advertisers Should Know
YouTube is easily the most recognizable video distribution platform with the widest and diverse audience in the world. Unsurprisingly, it’s also an advertising destination for brands looking to reach new viewers and target niche demographics. We’ve compiled the top YouTube user statistics to get a better understanding of the depth and diversity of YouTube’s platform.
1. YouTube has over 1 billion users, totaling almost one-third of all people on the Internet
YouTube’s massive user base is the biggest of any video platform in the world, reaching more than 1 billion users. YouTube is available in 88 countries and 76 languages, making it accessible to 95% of Internet users. Within the US, YouTube reaches key consumer demographics in age groups 18-34 and 18-49 better than any cable network. If marketers are looking to cast a wide net where audience is concerned, YouTube is one of the best places to do it.
2. Time spent by users 35+ on YouTube grew 40% faster than adults overall
Millennials are not the only ones that love YouTube. In fact, GenX and Baby Boomers are YouTube’s fastest growing demographics, with time spent by adults 35+ and 55+ growing 40% and 80% faster than overall growth, respectively. YouTube reaches 95% of online adults 35+ and 55+. Seventy-five percent of the generation uses YouTube to embrace nostalgia, 68% use it to stay in the know, and 73% use it to access how-to content.
3. Millennials prefer YouTube nearly 2x more than traditional TV
When it comes to where millennials get their video content, YouTube is the preferred provider nearly two times more than traditional TV. In a survey conducted by Google and ComScore, 35% of millennials stated that they preferred viewing and searching for content on YouTube more than on TV. By comparison, only 19% of millennials preferred traditional TV as a video destination. Studies by Nielsen and Google have also found that individuals 18+ more than doubled the time they spent on YouTube.
Related Post: The 10 Biggest Millennial Marketing Statistics To Know
4. YouTube is used the most to access videos uploaded by real people, brands, companies, and institutions
The most popular type of content on YouTube are videos that are uploaded by individual users, with nearly 80% of 18-34-year-olds and 71% of 35+ year-olds preferring the content style. Content uploaded by brands, companies, and institutions trails in closely at second, with 74% of 18-34-year-olds using YouTube to access branded videos. Other content types are significantly less popular, with only 14% and 12% of users 18-34 finding movies on YouTube for movies and ongoing TV shows, respectively. These statistics show that marketers need to utilize videos uploaded by popular video creators, or influencers, to best reach their audiences on YouTube.
5. 37% of individuals aged 18-34 are binge-watching
Binge-watching has become an incredible phenomenon, particularly among millennials, with 37% of people aged 18-34 binge-watching daily. Interestingly, the number of millennials who binge-watch on a less frequent basis, either weekly (28%) or monthly (32%), is less than the number of people binge-watching daily. Furthermore, YouTube was chosen by people across age groups as the preferred destination to binge-watch content. Marketers can capitalize on these viewing habits and behaviors to reach their audience in creative ways.
6. The majority of all adults will take action after viewing an ad on YouTube
Most adult users over the age of 18 find YouTube ads engaging. 62% of millennials are likely to take action after viewing an ad and 51% of individuals over 35 will likely take action after viewing an ad. If ads are personalized and relevant, nearly half of millennials would pay more attention to the ad. The way that brands advertise on YouTube should reflect consumer preference to better engage audiences.
7. 70% of users watch YouTube on mobile
YouTube users are primarily accessing the platform on mobile, with 70% of users viewing content on a mobile device. ComScore found that mobile viewing on YouTube led to a threefold increase on video views and a threefold expansion of audience scale. Brand marketers should thus be ready to format any ads according to mobile standards.
Related Post: How Much Time We Spent On Social Media [Infographic]
8. YouTube’s male-to-female ratio is about 1:1
Many sources speculate that majority of YouTube users are male, however, studies conducted by Google and Nielsen actually found that the gender demographic is evenly split, with female viewership in the slight majority. While YouTube’s total user base might be closer to 50/50, studies have found that men make up the majority of viewers in 90% of YouTube’s content categories. The most male-dominated categories are in gaming, sports, and virtual worlds. Female dominated categories are make-up and cosmetics, skin and nail care, and weight loss.
9. More than 50 million users on YouTube are content creators
YouTube has reported that the platform has over 50 million active reference files for unique content. While this makes up less than 5% of YouTube’s total user base, YouTube’s total content creator base is still the largest in the world. The enormous amount of new content made available on YouTube means that users are constantly coming back to use the platform. YouTube reported that over 1 billion hours of content is watched every day, proving that content engagement is very high as well.
Related Post: A Quick Guide To The Top YouTube Influencers
Also See Our Post On:
The whole inside story as to Tom Brady’s New England Patriots’ Super Bowl jersey was found and more.
For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!
The Top Mainstream Celebrities On YouTube Creating The Best Content
When we think of YouTube stars, we often think of vloggers made famous by way of their content on YouTube. But there’s another type of YouTube star — celebrities who use YouTube as a platform to create and share the work that they do in conjunction with or outside of their everyday work as models, actors, professional chefs, and musicians.
YouTube isn’t just a platform for finding stardom, it’s an opportunity for the world’s biggest stars to connect with fans and audiences in a new way. The Rock, Karlie Kloss, and Wiz Khalifa all use YouTube to push their work into a new realm in the form of tutorials, interviews, commentary, and vlogs. They may not be YouTubers as we typically think of them, but they’re YouTubers all the same.
Here 10 of the biggest mainstream celebrities on YouTube:
1. Wiz Khalifa
Wiz Khalifa is a Grammy-nominated, multi-platinum rapper, songwriter, and actor known for his 6 albums and hit singles such as Black and Yellow and See You Again. His YouTube music vlog, DayToday, centers around his exciting life and dialogue.
2. Gordon Ramsay
Gordon Ramsay is a multi-Michelin starred chef with 30 international restaurants and multiple ongoing television series, including Hell’s Kitchen and MasterChef. Ramsay’s YouTube channel covers recipe tutorials and cooking tips for even the most basic chefs.
3. Adam Savage
Adam Savage is the TV personality and industrial designer known for his work on hit TV series Mythbusters and Unchained Reaction. His YouTube channel, Tested, shows Savage at work engineering, building, and testing inventions in his shop.
4. Shay Mitchell
Shay Mitchell is a Canadian actress & model best known for her role as Emily Fields in the popular TV series Pretty Little Liars. Her popular YouTube channel features lifestyle content including recipes, makeup & fashion tips, and vacation vlogs.
5. The Rock
Dwanye Johnson, known by his former ring name The Rock, is a 17-time WWE champion, renowned actor and singer, and best selling author. Johnson co-founded Seven Bucks Productions and uses his YouTube channel to provide hilarious content centered around his personality.
6. Russell Brand
Comedian and actor Russell Brand is well known for his stand-up work and his role in romantic comedy Forgetting Sarah Marshall. His YouTube channel focuses on Brand’s hilarious and provocative commentary on political and cultural issues.
7. Ashley Tisdale
Ashley Tisdale is a mainstream actress and producer known for her roles in Disney Channel’s The Suite Life of Zack & Cody and High School Musical, among others. Her content on YouTube covers beauty tutorials, lifestyle videos, and music sessions with friends.
8. Soulja Boy
Soulja Boy is a Grammy-nominated rapper and record producer best known for his first album Souljaboytellem.com and debut single Crank That (Soulja Boy). Soulja Boy’s YouTube channel features his official content and lifestyle vlogs series, SouljaBoyTV.
9. Alexa Vega & Carlos Pena
Alexa Vega is an actress best known for her performance in the Spy Kids film series. Her husband, Carlos Pena, rose to fame as a star in The Nickelodeon show Big Time Rush & a member of the pop boy band Big Time Rush. The pair document their lives together on their YouTube channel, LexLovesLos.
10. Karlie Kloss
Celebrated American fashion model Karlie Kloss has graced the pages of dozens of magazines and the stages of the most prestigious fashion shows in the world. Her YouTube series, Klossy, centers around Kloss’s life and hobbies.
Also See Our Posts On:
Facebook advertising is a big auction.
There are both winners and losers.
Now, you wouldn’t want to be on the losing side, would you?
So, what can you do to create Facebook campaigns that finish the race as champions, having collected many new customers in the process?
A smart move would be creating ads that catch people’s attention before any other Facebook post or ad can get to them. While there are many tips and hacks written about all across the web, here’s one that seems highly promising: playing on people’s emotion.
An analysis of 1,400 successful ad campaign case studies found that campaigns with purely emotional content performed about twice as well (31% vs. 16%) as those with only rational content.
Trend Hunter Marketing analyzed 55 emotional marketing campaigns, and found the average popularity score to be 8.0 — higher than in other categories.
By spicing up your Facebook campaigns with a pinch of emotion and a dash of thrill, you can allure your Facebook audience, making them click and purchase.
There’s no limit to the emotions you can bring into play – excited, melancholic, delighted, shocked – you name it.
This post will teach you how to apply emotional marketing to Facebook ads (and celebrate a landslide victory over the competition.)
Ready to win the Facebook ads race? Let’s go!
1. Master the Art of FOMO
If you’ve ever attended an event because you thought “Maybe something cool would happen,” it was likely due to FOMO – the fear of missing out.
What if all your friends go out while you’ll be missing out on all the fun…
A study of millennials found that as many as 69% experience FOMO when they are not able to attend an event where their friends are going.
People are afraid of being left without an amazing experience.
But FOMO doesn’t only apply to attending events. It also applies to other aspects of life and business.
For example, Sumo has written Facebook ad copy that makes the reader think that everyone else is already using their software and the person reading is the last one out.
By saying that over 175,000 websites use their tool, Sumo makes the reader wonder if they’re missing out on something.
Now, you wouldn’t want to be left behind while all those other websites speed right past you. So, you’ll likely click on the ad to see how to get the tools yourself.
How to use FOMO in your Facebook ads:
- Mention the number of people already benefitting from your product.
- Pose a question, hinting that the person’s missing out on a great opportunity.
- Make the reader feel like there’s a fascinating community they’re not part of… Yet.
- Make your Facebook ad offer limited by time to nudge people to sign up faster.
2. Show the Excitement
Excitement is known for its ability to increase impulsivity and make people quicker to act.
So, if you’ll manage to get a person excited in your Facebook ad offer, they’re a lot more likely make the purchase based on the momentum.
The author of The Psychology of Social Shopping, Paloma Vasquez points out that:
“In a state of excitement or arousal, people think and behave very differently. Emotional states trump rational thinking; it’s easier to sell to consumers when they are excited.”
As you look at Try The World’s Facebook ad, you’ll notice that it breathes excitement for several reasons: the bright ad color, lots of exclamation marks, and the energetic tone of voice.
One can almost feel the excitement of opening the subscription box and discovering its treasures.
As you decide to use the excitement tactic in your Facebook ads, don’t let the sparkle fade before the purchase is made.
An article in the Wall Street Journal suggests that it takes 20 minutes for the feeling of excitement to pass.
In most cases, emotions fade even faster.
So, it’s best to keep your ad’s landing page as straightforward and compelling as humanly possible and lead the visitor to signup.
A few tips for creating exciting Facebook ads:
- Use bright colors in the ad design.
- Use exclamation marks and keep your ad copy short.
- Include an ad image that shows excitement.
- Showcase your product at the most exciting moment of its lifecycle.
- Make sure that your offer is actually interesting to the target audience.
- Include a discount offer to give the final nudge and make the ad irresistible.
3. Create a Curiosity Gap
If you’ve ever thought what makes Upworthy and Buzzfeed headlines so irresistible, here’s one of their secret weapons: the curiosity gap.
Put simply, the curiosity gap is the discrepancy between what we currently know and what we’d like to know.
And it works wonders if your goal is to get people clicking.
Copy Hackers was able to get a 927% boost in clicks on their Pricing page after applying the tactic.
And of course, curiosity gap can also be incorporated into your Facebook ad copy.
As someone spots HubSpot’s question “How well do you rank for SEO” in their Facebook Newsfeed, they’re bound to find out the answer. That is, if HubSpot’s targeting a Facebook audience of marketers.
The formula of curiosity gaps is simple: Ask people a fascinating question or tell them a cool story, and leave the best part untold.
SurveyMonkey, for instance, asks in the ad’s headline “Want a GoPro?” and sparks the reader’s curiosity to find out more.
The reason why this works is that people have a natural tendency to connect the dots and discover the answers. It will be hard for them to resist reading and clicking on your Facebook ad after it has posed a fascinating question.
When targeting a cold audience, it’s best to fill in their curiosity gap for free. With warm audiences, you can ask for something in return, e.g. their email address.
4. Make People Happy
A study in 2010 of the most-emailed New York Times articles found that emotional articles were shared more often. The study also noted that positive posts were shared more often than negative ones.
What if the same rule applies to your Facebook ads – will positive ads get more likes and clicks?
There are three main tactics to make use the emotion of happiness in Facebook ads:
- Brightly colored ad design.
- Including an ad image with smiling people.
- Using adjectives and verbs with positive connotations.
Eventbrite is applying all the three methods across their Facebook ad campaigns.
From the positive color scheme…
To smiling people:
Not only Eventbrite’s ads spark positive emotions towards the offer, but people will learn to associate the entire brand with happy feelings.
A study analyzed more than 1 million online reviews on sites like TripAdvisor and found that restaurants received significantly better ratings on days with nice weather and worse reviews on any day with rain.
If your goal is to make people remember your brand as a mood-booster on a rainy day, create more positive ad designs.
Happiness marketing can work especially well for B2C brands. For example, alcohol producers are often publishing commercials with people enjoying themselves on the beach or at a party. If you look at Corona’s ad profile, you’ll see that every ad follows this best practice.
5. Learn to Handle Negative Feelings
A Facebook ad sparking negative feelings isn’t always a bad thing.
Especially if it first ignites the negative thoughts and then offers a solution to cheer you up.
However, don’t overdo the negativity in your ads.
A study by researchers at Stanford GSB and Tel Aviv University discovered that small doses of mildly negative information — a so-called blemishing effect — might actually strengthen a consumer’s positive impression of a product or service.
The key to successful Facebook ads may lie in including just the right amount of negativity.
For example, Contently’s ad headline can make many marketers worry: “If the future of content isn’t blogging, what am I going to do?”
But just as the ad’s negative headline has grabbed the reader’s attention, it offers a solution: “More videos. More downloadable content. More infographics.”
According to the viral content study by The New York Times, some negative emotions contribute more to virality than others. Most specifically, the negative emotion of anger.
Anger makes people share (Image source)
Here’s how to put negative feelings to good use in your Facebook ads:
- Capture your audience’s attention with a negative headline.
- Let your audience know about a small default about your product to show you’re not hiding anything.
- Remind the readers of a negative fact or situation they encounter on a daily basis.
6. Offer Hope for Better Future
We all hope that we’re going to be prettier, smarter and funnier.
That’s one of the reasons we buy new things — to improve our lives.
While deep inside, everyone knows that most of the time material things won’t make us happy; we still keep hoping they will.
Shopify’s Facebook ad plays on the emotion of hope, using aspiring language and brilliant copywriting.
“Start your journey” and “Get more out of life” are both great slogans and talk to Shopify’s target audience.
Now that you already know that the emotion of hope can be activated by masterful copywriting. Is there anything else you can do?
In fact, there is — as you create a Facebook ad sparking hope, also provide a platform or a solution to reach the better future. For example, if you promise to double a company’s revenue, be clear about how you’ll do it.
Asana’s Facebook ad promises many great improvements in teamwork, making a project manager wish their team could achieve even more.
7. Help People to Feel Proud
According to Dan Hill, author of Emotionomics: Leveraging Emotions for Business Success:
“Emotions process sensory input in only one-fifth the time our conscious, cognitive brain takes to assimilate that same input.”
This means that emotions have a strong effect on our immediate actions.
LEGO’s Facebook campaign makes moms proud of their kids, reminding them of the children’s capacity to create amazing things.
Moreover, LEGO’s campaign hooks with the previous point — using the emotion of hope. Many parents are drawn to the offer because they’d like to see their children learn and succeed.
Another way to make people feel great about their purchase is to remind them that they’re making a smart choice.
That’s exactly what the Dollar Shave Club does by saying their product is the smarter way to shave.
The person who buys the subscription will know they’ve made a clever deal and will feel good about it.
8. Create a Sense of Urgency
When you give people too much time to make a decision, they’re going to postpone the conclusion and will likely forget about it.
However, when presented with a limited time offer, people get worried about missing out on the awesome offer.
Applying scarcity and urgency on a website helped an entrepreneur increase sales by 332%. How much can you increase your ads’ click-through rate by using the same tactic?
For example, Target’s Facebook ad creates the sense of urgency by limiting their discount offer to a specific date.
Groupon has even added the end time with the time zone specification to make their offer feel more urgent. This way, there’s no doubt when the offer’s going to end.
How to create a sense of urgency in your Facebook ads:
- Define clear dates, e.g. “Today only” or “Offer ends in 24h.”
- Offer a great discount, e.g. “Get 60% off today.”
- Keep your offer simple and brief.
- Place your best offer in the ad’s headline or the image.
- Match the ad’s offer on the landing page.
9. Surprise Your Audience
Psychology Today reports that fMRI neuro-imagery shows that consumers use emotions rather than information to evaluate a brand.
If you’re looking for a strong emotion that will immediately catch your audience’s attention, create an offer that’ll surprise them.
A simple way to surprise people is to conduct an original survey and share interesting stats with your ad audience. That’s exactly what Grammarly has done:
You can also learn to apply the surprise-and-delight approach that’s based on the principle that nice surprises make people feel special and important.
Offer a free coupon or some other pleasant surprise to win your Facebook target audience’s attention and trust vie a series of small gestures.
G2 Crowd offers a $5 Starbucks gift card in exchange for filling in a quick survey. This works for two reasons:
- People are pleasantly surprised to get the gift card.
- By filling in the survey, they’ll become familiar with G2 Crowd’s brand.
When you create noteworthy Facebook ads, they’ll distribute organically via the likes and shares of your target audience.
According to a Nielsen study, 83% of people say they always trust the recommendations of friends and family, which makes it ever more important to engage your target audience.
10. Spark the Sense of Belonging
Some of the world’s most successful brands were originally built through low-cost community-based marketing. Starbucks, Google, Apple … The list goes on.
What if you could frame your Facebook ad offer as an invitation to an exclusive club of awesome members?
This approach is often used in event marketing. By presenting all the famous attendees, conferences make people interested in joining them at the venue.
Here’s an example by Litmus, inviting the viewers to join “the talented community of marketers and designers.”
How to use emotional marketing to create a sense of belonging:
- Frame your offer as an invitation into an attractive community.
- Include the names of influencers using your product.
- Mention the size of your user base to convince people of the community’s worth.
- Make the entry challenging enough for the person to value the community.
11. Untap the Power of Guilt
People feel guilty about different things, but one thing’s for sure: if you can hit the right nerve, you’ll win their attention.
Consumers who feel guilty tend to respond well to small, short-term fixes. That’s why the number of new gym memberships soars after a long holiday period and declines shortly after.
A study published by researchers at The University of British Columbia suggests that guilt can be a powerful tool for motivating self-improvement and for selling self-improvement products and services.
But not only — guilt as an emotion can also be used in the B2B industry.
For example, Scoro’s Facebook post asks, “Are you working hard or hardly working?” makes a person think whether they’re really contributing enough.
The Facebook ad also offers a quick solution: 89 productivity hacks to improve oneself.
Remember that emotional marketing with guilt works best if you also provide a quick fix to the audience’s problem.
Slack’s Facebook ad has taken a similar approach by stating “Your inbox is out of control.”
Another reason why this ad works is the strong emotional word “Yikes” in the first ad image, instantly catching people’s attention.
How to use guilt for successful Facebook campaigns:
- Remind your audience of a small mistake they’re making.
- Offer a quick solution to their problem.
- Use strong words that spark negative feelings and help to grab attention.
12. Make People Feel Important
Performance coach Tony Robbins has named the feeling of being significant to be one of the six basic human needs.
We all want to feel important and valued by others. And smart marketers know how to use this knowledge to create irresistible ad campaigns.
For example, Google’s Facebook ad looks at every benefit through the prism of you: New domains that tell your story. Get your domain today. Find a domain name for your story.
Here’s another clever Facebook ad example by Spotify:
By creating a highly personalized value offer, Spotify will ignite curiosity while also making the person feel important.
To make your ad audience feel important, create a personalized ad and use the word You to talk directly to the reader.
Emotions can go a long way in helping to create click-worthy Facebook ads.
According to a 2016 Nielson report, emotions are central to advertising effectiveness. The ads that generated the best emotional response also generated a 23% lift in sales volume.
Applying emotional marketing tactics to your Facebook campaigns isn’t as difficult as it seems. All it takes is smart copywriting and original ad design. And of course, a touch of creativity.
To wrap it up, here are all the emotions listed once more: The fear of missing out, excitement, curiosity, happiness, negative feelings, hope, pride, urgency, surprise, sense of belonging, guilt, feeling of importance.
Find out what works best for your target audience, and see your sales results grow.
About the Author: Karola Karlson is the founder & author of Aggregate, the most upright blog about marketing, growth, and data. She’s also a contributor to marketing blogs like AdEspresso, HubSpot, and KlientBoost, and works as the Digital Marketing Manager at SaaS startup Scoro. Karola’s all about random cool ideas, growth marketing, and taking new marketing approaches on a test drive. Connect with her by visiting her blog or on Twitter.
Mitsubishi will delay the much anticipated redesigns of its two most important vehicles Outlander and Outlander Sport. These two vehicles were originally expected to go on sale by April 2019 but now it is expected to be delayed till 2020.